Knowing Where Your Ideal Clients Engage Is Key. They are different in sometimes subtle, and most times drastic, ways. Prospects, media, and investors all have different a different listening, and different channels, where they get their information as well as how they communicate. Knowing these key differences, and connecting with each on their preferred platform, is the only way to establish authentic engaging conversations that feel one on one. This is not a onetime deal or a “set it and forget it” campaign. This is a mindful approach to truly connecting with your audiences in a way that sets you apart from the marketplace with a net gain of results.